There are numerous things when it comes to online commerce. Nowadays hundreds of websites are active globally selling products and services. Considering current trend, many people have tried their luck to start with the online websites of selling. This is also right that more than 90 percent of beginners in the field of eCommerce eventually fail. This article is intended to find out the reasons behind failure of eCommerce websites.
- Lack of R&D in beginning: this is one of the prominent reasons why most of the time companies fail to strike. It has been seen that people plan too much in airs, which actually never works on the ground. First thing is requirement traceability for the website and then one can proceed?
- Research about the demand and possible buyers: this is extremely important to understand market in the beginning else result would be not as expected. Demand and supply are two wheels of cart so there should be balance. If you find demand then go for the supply else get ready to face music.
- Marketing of website: you will have to market website properly. Suppose you have developed a website xyz.com and nobody knows about it then it is worth nothing. Marketing is all about popularity of the website. Do proper social media marketing as well as search engine marketing.
- Go for search engine optimization: one should properly do search engine optimization because website must be friendly with search engines and especially with the Google to grab traffic. Yahoo, Bing etc can also work to have some traffic.
Furthermore I would like to add that eventually things depend on the marketing and perfection of website. Website must look like lethal one with perfect UI. Plan website properly and get the business going for you.